Get Connected with the

Largest Travel Market
in North America

Due to the COVID-19 pandemic,

AAA is reviewing our inspection processes and Diamond designation guidelines based on anticipated changes throughout the hospitality industry. It is the intention of AAA to continue to provide our 60 million members with the best and most accurate travel information possible while taking into consideration, with understanding and compassion, the realities faced by the hospitality industry. We anticipate that some changes to our evaluation process will be necessary. We intend to take a flexible approach and will ensure that Diamond designations are not unduly impacted.

We wish to thank our hospitality partners, AAA clubs and National Office leaders for their guidance and open exchange of information during this unprecedented time.

Why Partner with AAA

  • AAA members accounted for 31% of all paid room nights in North America.
  • The average household income of AAA Members that travel is $125,640.
  • Over 8.5 million TourBooks were requested by AAA Members in 2018.
  • 9.5 million monthly visitors access via their desktop or mobile device.​
  • 22,713 people join AAA everyday.​
  • Members spend $109 million dollars everyday on lodging stays.​
  • Over 23,200 TourBooks are requested every single day.​
  • Members spend over $3 billion dollars a year to join AAA.​