The Official Appointment program is an exclusive annual logo licensing agreement that enhances your visibility to Members by promoting your affiliation with the powerful AAA/CAA brand.


Increase walk-in traffic by marketing your AAA Approved Status to travelers

  • Use the AAA Approved logo and your Diamond Designation in all aspects of your marketing collateral
  • Display your AAA complimentary outdoor sign or flag and AAA/CAA Approved plaque to guests

Increase your direct bookings

  • Your TourBook OA listing and Ad drives business direct to you, not through an OTA
  • Up to 15% of AAA Member bookings are direct to location

Increase bookings on

  • Your property can realize up to a 41%* increase in revenue compared to non-OA properties
  • Improve your visibility and promote Hot Deals on

Hotel travelers rely on the
AAA Diamonds when booking their travel


"The OA” - the licensing agreement that allows you to use the AAA Logo & your Diamond Designation in all of your marketing efforts.
  • Available to use Hot Deals (Your special promotions rate code)
  • Enhanced TourBook listing featuring property photo and a featured amenity
  • Non OA properties will only have name, address phone number and diamond designation.
  • Unlimited use of your Diamond designation logo in your marketing materials
  • Eligible to purchase Sponsored Listings
  • Showcased in TourBook spotlight on
  • Inspected & Approved lobby plaque with Diamond designation

One Florida hotel generated
$40,000 in revenue in just 90 days from
Hot Deals to AAA Members.


You are 100% in control of the offer and the timing.
You can change your offer as needed.

OA Properties Can Participate in Hot Deals!

Only Official Appointment properties can promote available inventory and increase revenue through AAA’s popular Hot Deals program.  Hot Deals will appear in search results for all available inventory dates.

*Participation in Hot Deals requires GDS participation

Video Program

Your Video Will be viewable from:

  • AAA SEO Pages
  • AAA’s TourBook Spotlight
  • AAA’s TripTik
  • AAA’s Travel Guides
  • AAA’s Hotel Detail Pages
  • AAA’s Youtube Channel

Anywhere else where your property finds visitors:

  • Email Blasts
  • Social Media
  • Your Website


As a participating property in the Official Appointment Program you will receive a Diamond designation plaque that you can proudly display throughout your property.